Career in Yoga Online Course

15-Hour course (self-paced, on-demand)

Eleven years ago, Dr. Sanaa Jaman began her yoga journey with her own personal practice. Since then, she has earned a Ph.D. in engineering, founded Tru3 Yoga studio, offered over 20 international yoga retreats, led six 200-hr yoga teacher training programs, developed several yoga teacher training curriculums, and completed an MBA. Dr. Sanaa will provide insights from her journey and help you find your personal path forward. 

Building a career in yoga is possible!

Through this intensive 15-hour course, you will discover the possibilities and map out your personal career path. This course focuses on the stages of building a career in yoga and how to move forward from 200-hour training and teaching group classes.

What Students are Saying…

What Students are Saying…

What’s in the Course

This is a fully online, self-paced, on-demand course. After registration, you will gain immediate access to four modules with recorded videos.

A detailed and comprehensive workbook guides you through activities provided in the lessons. Walk away with a personal plan and tools for building your career!

MODULE 1

Exploring the Path & Possibilities

This module explores the possibilities and pathways to a yoga career. The practice of yoga is ancient, but the yoga business market is relatively new. With the increasing number of yoga practitioners, there is opportunity in this growing market.

In this module, gain inspiration from Dr. Sanaa and other successful yogis! Examine the stages for building a yoga career and the pathways to earning Yoga Alliance credentials. Reflect on your mindset and set intentions to align with your preferences and values.

Objectives for This Module:

Lesson 1. Dr. Sanaa’s Journey

  • Gain insight from Dr. Sanaa’s personal journey to a career in yoga.

Lesson 2. Live Authentically and Connect to Community

  • Reflect on your intentions for a yoga career.

Lesson 3. Successful Yogis and Their Career Paths

  • Find inspiration from the unique paths of those who have leveraged their skills, abilities, education and interests to create a niche in the yoga world.

Lesson 4. Career in Yoga Stages

  • Gain an understanding of the general stages in a yoga career and the Yoga Alliance credentialing process.

Lesson 5. Dealing with Imposter Syndrome

  • Reflect on how feelings of self-doubt, incompetence, and lack of confidence can impede progress.

MODULE 2

Mapping Your Career Path

This module focuses on realistic options and exciting opportunities based on current yoga market growth and future projections.

Begin to envision a yoga career journey that aligns with your personal circumstances and intentions!

Objectives for this module:

Lesson 1. Yoga Market and Opportunities

  • Research and explore current and growing opportunities in the wellness and yoga industry.

Lesson 2. Mindset Questions

  • Find clarity on a path forward that aligns with your personal circumstances, preferences, strengths, and motivations.

Lesson 3. Mapping Your Yoga Career

  • Reflect on each stage in a yoga career and draft your possible action steps.

Lesson 4. Private Sessions, Master Classes, Workshops

  • Gain insight and tips on offering private sessions, master classes, and workshops. Draft a plan for a master class or workshop.

Lesson 5. Professional Organizations, Networking, & Mentors

  • Consider reasons for and benefits to joining professional organizations, connecting through networking, and finding a career mentor.

Lesson 6. Developing an Effective Resume

  • Gain an understanding of how to create an effective resume when applying for a yoga position. Gain insights on what studio owners would be looking for.

MODULE 3

Branding & Marketing

This module focuses on the importance of branding and marketing from the earliest stages of your career.

Get ready to dig deep as Dr. Sanaa clarifies branding, identifying your personal brand, developing a positioning statement, marketing basics, building a client base, and utilizing social media!

Objectives for this Module:

Lesson 1. Mindset Questions

  • Spend time reflecting on your personality and personal tendencies before beginning branding decisions.

Lesson 2. What is Branding, and Why is It Important?

  • Grasp the basics and purpose of branding.

Lesson 3. Defining Your Brand

  • Start the process of defining your brand with a brainstorm.

Lesson 4. Developing a Brand Strategy

  • Gain an understanding the key elements and purpose of a brand strategy.

Lesson 5. Developing a Positioning Statement

  • Craft a positioning statement to guide your brand message.

Lesson 6. Developing Your Brand Identity

  • Define your brand’s personality and style through your brand identity.

Lesson 7. Marking 4Ps

  • Develop a well-rounded marketing strategy that considers product/service, pricing, promotion, and place.

Lesson 8. Building a Client Base

  • Consider how you will communicate your brand message and what will resonate with your target audience.

Lesson 9. Channels and Platforms

  • Examine places to market your services and products.

MODULE 4

Basic Business Practices & Tools

This module focuses on basic business practices, ethical practices in yoga, income and expenses worksheets, pricing strategies, SWOT analysis, and resources.

Utilize proven business strategies as you begin building your career!

Objectives for this Module:

Lesson 1. Ethical Business Practices

  • Plan an approach to maintaining integrity, honesty, and professionalism while establishing and respecting boundaries.

Lesson 2. Developing a Code of Conduct

  • Draft a code of conduct that outlines ethical practices, values, and expected professional behaviors.

Lesson 3. Expenses and Income Tracking

  • Consider methods and tools to accurately track all potential costs and sales.

Lesson 4. Pricing Strategies

  • Gain an understanding of effective pricing strategies and when and how to utilize each to maximize profit.

Lesson 5. SWOT Analysis

  • Conduct a SWOT (strengths, weaknesses, opportunities, threats) to strategically plan and make decisions.

Lesson 6. Expectations, Unexpected Events, Taxes, Laws

  • Gain an understanding of how to prepare for and mitigate potential issues that could impact the business. 

Next Steps

  • Follow the steps to register your course hours with Yoga Alliance.

  • Think about future planning - hosting retreats, offering continuing education courses, becoming a yoga teacher trainer, registering as a yoga school, and owning a studio.

Prerequisites & Requirements

  • An interest in exploring a career in yoga!

  • To receive a certification of completion and register as continuing education credits (CEs) on Yoga Alliance, you must have a 200-hr yoga teacher training (YTT) certificate.

  • You may attend the training without a 200-hr YTT certificate to deepen your knowledge. You will receive an attendance certificate.

  • One year access to the online course.

  • 50 page course workbook (downloadable and printable PDF).

  • Concrete and realistic advice on building a career in yoga.

  • Discount on personal career coaching and consulting from Dr. Sanaa.

What You Get with Tru3 Yoga’s Course

I completed the Career in Yoga course & it was everything I needed. I left feeling inspired & reaffirmed in my decisions to pursue yoga & incorporate it with my health & wellness classes.”

-Brandy B.-

Payment

$50

(~15 KWD) This full payment option covers the entire course.

You will gain immediate access to the course and workbook.

FAQs

  • Yes, you can attend the training for your own personal interest. You will receive a certification of attendance but will not be able to register the continuing education credits with Yoga Alliance

  • This course is for you! The focus is on building a foundation and understanding the basics.

  • This course focuses on building a solid foundation for a successful career. We will explore the stages of a yoga career to help you prepare and build towards offering retreats, trainings, or owning a yoga business.

    However, this training does not focus on how to offer these services.

  • Yes! The entire course is offered online. This is a self-paced, on-demand course - you will have access to the course for one year after registration.

  • Yes, if you have a 200hr YTT certificate, you may register these hours as Yoga Alliance continuing education (CE) credits. Details on registration are provided in the course.